Designing Training Courses That Drive Real Results
- oreet kaufman
- Apr 1, 2024
- 2 min read
Updated: May 12

Twenty-plus years in training and development isn't just a number—it's a testament to a profound commitment to learning, growth, and transformation. My journey through the world of training has been more than a career; it's been a calling.
I've discovered that true learning isn't about transferring information—it's about enabling change, empowering individuals, and creating meaningful impact.
The Heart of Effective Training Design
When clients approach me to help design their training courses, I'm not just creating another educational product. I'm crafting a strategic pathway to knowledge, performance, and action. My approach is rooted in three critical questions that form the foundation of every successful learning experience:
1. What Do You Want the Learner to KNOW?
Knowledge is the starting point. But it's not about overwhelming learners with information—it's about providing clear, relevant, and actionable insights that form the basis of meaningful change. We'll work together to distill the essential knowledge that will serve as the cornerstone of your course.
2. What Do You Want the Learner to DO Differently?
Knowledge without application is just trivia. The real magic happens when learning translates into changed behavior. I focus on designing courses that don't just inform but transform—creating clear, practical pathways for learners to apply what they've learned in real-world contexts.
3. What ACTION Do You Want the Learner to Take?
Every great training course has a purpose beyond learning. Whether it's implementing a new strategy, changing a work process, or developing a personal skill, we'll define the specific actions that demonstrate the course's success.
Beyond Design: Creating Meaningful Learning Experiences
My approach goes beyond visual aesthetics (though those are important too). We create courses that:
Engage learners intellectually and emotionally
Provide clear, measurable learning outcomes
Inspire immediate and sustained action
Reflect the unique goals and context of your organization
Why Experience Matters
Twenty years in training and development has taught me that there's no one-size-fits-all solution. Each course is a unique journey, carefully crafted to meet specific learning objectives. My extensive background allows me to:
Anticipate potential learning barriers
Design intuitive and compelling learning experiences
Blend pedagogical best practices with innovative approaches
Understand the nuanced ways adults learn and grow
Ready to Transform Learning?
If you're looking to create a training course that goes beyond information—a course that truly changes performance and drives action—I'm ready to help. Let's work together to design a learning experience that doesn't just teach, but transforms.
Your knowledge has potential. Let's unlock it.
Need help? Let’s talk before your next course.
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